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ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising). Not just a word. A state of becoming. For the ones ready to lead themselves, raise the bar over and over again, defy logic, defy limits, and create results faster than anyone thinks possible.

COPYRIGHT © 2025 ARETESA | ALL RIGHTS RESERVED

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Bespoke experiences crafted to have you stand out, command higher prices, and attract better clients & opportunities.

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THE VISION

THE VISION

To help entrepreneurs & business owners transform underperforming brands into profitable, conversion-driven experiences that amplify their authority, elevate their presence, and create lasting freedom in their business and life. 

You're one of the best in the world at what you do and your online presence should show it.

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Meet the Founder,

Where legacy-driven entrepreneurs come to build the brand everyone else wishes they had.

Hey! I'm Jess, founder of Aretesa, and the woman entrepreneurs call when they’re done playing small and ready to step into a league of their own. As a mom of four building a grain farm with my husband, I've built a global brand & website design studio that serves clients worldwide between dance drop-off, baby nap schedules, and harvest season.

 

I grew up on a farm outside a small town of 60 people with parents who were Organic farming before it was the cool thing to do. I spent my childhood living 2 years in Indonesia and then various trips around the world from London to Paris to Australia to Mexico and more. I graduated from the University of Winnipeg with my Bachelor's Degree in Business, jumped into the corporate 9-5 world and it was there I realized I wanted more than just the top rung on a corporate ladder so I started to learn everything I could about growing a business online. I've been doing this since 2015 and I know how to get your dream clients to take action and pay big - even from across the world. 

When I started building my business I didn’t have endless time, a big team, or the luxury of trial and error. I had a baby on my hip and my kids at home, fields full of canola, and a fire in my belly.

 

So I got strategic as hell.
I learned what actually works online.
And I stopped wasting my time on sh*t that didn’t.

People invest in the level they perceive. Your presence decides whether they see if what you offer is worth $25K, $50K, $500K, $1 Million… or $5K. I'm obsessed with building brands and websites that sell before you've even spoken to them.

If you've found me it probably means you’re tired of attracting clients who can’t afford you, waste your time, and need convincing because right now, your brand blends in with everyone else offering the same thing.

Whether you are an interior designer, home builder, lawyer, coach, consultant, trainer, speaker, author...you name it...right now your online presence is hurting you more thatn helping you. You’re not being seen as the obvious choice and your website isn’t built to back you up.


It’s outdated, inconsistent, or half-finished and instead of supporting your growth, it’s silently and quickly repelling the clients you actually want. You’re working way too hard for sales that should be happening automatically. Because your business relies on you being “on” all the time — posting, messaging, following up — instead of letting your website do the heavy lifting while you live and LOVE your life.

Your audience doesn’t see you as the leader you actually are — and it’s costing you clients, money, and momentum. If you're ready for your website to be your hardest working employee or a brand that aligns with the vision you have for your business and life, you're in the right place.

Cheers! Jess

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ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising).

COPYRIGHT © 2025 ARETESA

REFUND POLICY       EARNINGS DISCLAIMER

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© 2025 ARETESA

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ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising). Not just a word. A state of becoming.

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MY STORY

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If you're anything like me, you want to actually see and know who you're working with - here's the behind-the-scenes story of how I got started!
I grew up on a farm outside a small town of 60 people, riding horses, driving tractors, picking bales, and showing cattle. We lived in Indonesia for two years and travelled the world growing up. Today, I’m a business owner, mom of four incredible children, and married to the love of my life. We live on a farm overlooking a lake and the fields where we grow a variety of crops.
 
In 2014, I graduated with a Bachelor of Business degree, started your typical 9-5 job and realized that climbing the corporate ladder wasn't for me. Shortly after starting my best friend who had recently launched her own business, faced a setback—she’d paid for a website, but the people she hired took her money and ran, so as the go-to "techy-one" and social media obsessed among my friends, she turned to me for help. What started as a favour quickly became a passion, as I dove into learning the ins and outs of branding and web design. I built her brand and website from the ground up, and in that moment, I discovered "that thing" I'm passionate about.

Soon that turned into referrals and then marketing my business online. Nearly a decade later, my philosophy has become clear: your brand and website should be your hardest-working assets. I’m committed to creating brands that captivate and websites that serve as your online HQ— designed to enhance your visibility, generate leads, secure clients, and drive sales effortlessly. My goal is to help you attract the right clients—those who are excited to work with you and eager to invest in your work.

Let's  ensure your brand stands out, positions you as an authority, and empowers you to achieve your business goals with a compelling online presence.

Let’s work together to create something extraordinary—an obsession-worthy brand and a powerhouse website that drives your business forward.

Cheers! 
Jess
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