ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising). Not just a word. A state of becoming. For the ones ready to lead themselves, raise the bar over and over again, defy logic, defy limits, and create results faster than anyone thinks possible.
COPYRIGHT © 2025 ARETESA | ALL RIGHTS RESERVED
REFUND POLICY DISCLAIMER
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Stand out, command higher prices, and attract better clients & opportunities.
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You're great at what you do.
But your brand & website still doesn't show it.
BRAND STRATEGY & WEBSITE DESIGN
Right now, potential clients can't tell why you're worth higher prices, you look the same as everyone else in your industry and your online presence is hurting you when it should be closing clients & sales. Whether you're brand new or looking for a recalibration, we fix the brand & website problems that are costing you high-value projects.
Your sales depend on how you are perceived the moment someone sees your brand or lands on your website. This is not about a "new brand" or a "new website”. This is about positioning your company to be first choice.
Most businesses companies are not losing projects because of their skill. They are losing them because their brand & website is quietly lowering their perceived capability before they ever speak to a client. These tiny mistakes seem harmless, but they instantly make clients second-guess your professionalism, experience and ability to handle large-scale work, therefore causing you to lose a sale before anyone even gets on the phone with you or buys from you.
This experience is for:
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Builders & Construction companies
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General Contractors
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Specialty Trades
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Architects and Interior designers
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Firms bidding on larger or more complex projects
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Realtors
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Landscaping Companies
Developers, investors, commercial clients and luxury homeowners all do the same thing before they reach out.
They check your website. They google you. They evaluate your social media content. They judge your brand.
And in seconds, they decide whether you feel:
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capable
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trustworthy
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established
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organized
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experienced enough for the scale of their project
If your website looks outdated, generic, unclear or templated, they move on. Not because you are the wrong firm, but because your online presence quietly told them you were not ready. This is where most builders and trades firms lose contracts they should have won.
DONE-FOR-YOU SERVICES:
CUSTOM BRAND DESIGN
| INVESTMENT $10,000
Branding is the feeling and the experience people have with your business — how your company is perceived the first time someone visits your website, and how it’s remembered when they encounter your name elsewhere. It’s what builds recognition, trust, and confidence over time.
In a competitive market, strong brands are clear, consistent, and intentional. We work with service-based, B2C and B2B businesses to create brand foundations and visual identities that support growth and position them confidently in their industry.
Whether you’re launching a new business, refining your direction, expanding into a new market, or introducing a new service, we help you build a brand that feels aligned, credible, and ready for the next stage of growth.
CUSTOM BRAND &WEBSITE DESIGN
| INVESTMENT $25000
Our core service — and the foundation of your online presence — is a strategic, multi-page, custom-designed website. Your website should act as your strongest sales tool: clearly introducing your business, communicating your services, and setting expectations for what it’s like to work with you.
We design and build websites that are intentional, easy to navigate, and built to support real business goals. Most of our websites are built in WordPress or comparable content management systems, allowing for flexibility, ease of updates, and long-term scalability as your business grows.
CUSTOM WEBSITE DESIGN | INVESTMENT $25000 |
We do not design websites to just "look nice."
We design websites to:
• increase trust instantly
• communicate scale and professionalism
• showcase the true quality of your work
• tell the story behind your projects
• pre-qualify serious clients
• reduce price shopping
• help you win better projects
Your website should not feel like an outdated, low quality brochure from 1999.
It should feel like a credible, confident extension of your business and your hardest working 24/7 sales person.
WEBSITE DESIGN
grow your business
Website Strategy & Planning
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1:1 strategy session (goals, audience journey, conversion mapping)
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Sitemap & wireframe layout
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Copywriting direction guide (for clarity & connection)
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SEO keyword research & content planning
Design & Development
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Custom design on Wix Studio (or preferred platform)
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Up to 5 pages (Home, About, Services/Programs, Testimonials, Contact)
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Strategic conversion flow — guiding visitors from curiosity → commitment
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Lead capture integration (newsletter/freebie opt-in)
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Booking or application form integration
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Mobile & tablet responsive design
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On-brand visuals + animations for luxury look & feel
Technical Setup
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Domain + hosting integration
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SEO fundamentals (titles, meta descriptions, alt text)
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Analytics setup (Google Analytics + tracking pixels)
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Website security & performance optimization
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Connection to email marketing platform (Flodesk, ConvertKit, etc.)
Post-Launch Support
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30-day tech support & bug fixes
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Video walkthrough training (how to edit & update your site)
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Optional maintenance plan
Add-Ons (Optional)
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Digital product or course page setup
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Blog, podcast, or media page
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Sales page or evergreen funnel page
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Copywriting add-on (Home + Services page optimization)
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Brand photoshoot creative direction
BRANDING
become unforgettable
Brand Strategy
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Deep-dive brand strategy session (vision, values, audience psychology, market positioning)
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Core message development: who you serve, what you do, and why it matters
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Unique Value Proposition + elevator pitch
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Brand personality, tone, and archetype
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Visual + verbal direction aligned with your long-term business goals
Visual Identity
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Primary logo design
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Secondary logo + submark
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Icon or monogram design (for social & favicon use)
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Custom color palette with strategic emotional psychology
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Typography system (headline, body, accent fonts)
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Brand texture or pattern elements
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Moodboard & concept presentation
Brand Guidelines
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Complete Brand Style Guide (logo usage, spacing, fonts, colors, imagery)
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Social media visual direction (Canva templates optional add-on)
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Photography direction / AI brand photoshoot concept board
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Launch assets: profile images, banners, and email signature
Add-Ons (Optional)
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Brand messaging guide (tagline, bio, website copy direction)
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Canva social media starter kit
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Brand launch graphics
Your audience should be paying you non-stop because they're absolutely obsessed with everything you put out in the world. They should have ZERO hesitation when it comes to investing thousands of dollars in what you do.
Client Testimonials
"I’ve gotten SOO many compliments on the website, I truly believe that having a great website results in more clients, and more revenue. Would 10000% recommend Jess to everyone wanting to scale their business! When I started I had zero clients and immediately hired her to help with my website and brand - now I've built a fully booked out practice and couldn't have done it without her!"
- Christine Simpson
Client Testimonials
I am so grateful for Jess. My experience working with her was AMAZING. She helped me transition my entire website to a new platform called Kajabi. I was completely clueless in how to even use the platform, but Jess guided me through the entire process. Not only did she help me build a beautiful website, but she also designed my logo that has been a game changer for my business.
-Daiana Diaz
Client Testimonials
“Jess is just so approachable and a genuinely kind person, she truly cares about you and your success. She makes clear, concise suggestions that are easy to implement in your business. She offers concrete solutions that aren't just a bunch of "fluff". I would 100% recommend working with her!"
-Jessica Painter
Client Testimonials
"Working with Jess and her team was nothing short of transformative. From the moment we began, they took the time to truly understand my vision, my passion, and the essence of my business. What they delivered was beyond my wildest expectations. The brand they crafted not only reflects who I am but also magnetizes the right clients effortlessly. My new website isn’t just a platform—it’s a powerful tool that’s been instrumental in elevating my business to new heights. The attention to detail, the commitment to excellence, and the genuine care they put into every aspect of the process made me feel valued and supported every step of the way. If you’re ready to take your brand to the next level and attract the clients you’ve always dreamed of, this is the team you want by your side. They didn’t just design a brand for me; they designed a future full of potential and success."
- Denise M.
Client Testimonials
"Jess completely revitalized my online presence. They created a stunning, user-friendly website that perfectly reflects my brand. Since launching, I've seen a significant increase in traffic, and my sales have doubled in just a few months. Her expertise in design and strategy is evident in the results—I’m attracting more of the right clients and closing deals faster than ever. The investment in her services has truly paid off, and I couldn't be happier with the outcome!"
- Beverley W.
NO. 1
THE PAVILION HOUSE
Type
SINGLE-FAMILY HOME
Location
COASTAL TOWN
Description
A SLEEK, TWO-BEDROOM PAVILION HOUSE FEATURING CONTEMPORARY DESIGN AND STUNNING OPEN SPACES, IDEAL FOR SOPHISTICATED CITY ESCAPES OR LUXURIOUS EVERYDAY LIVING.
NO. 2
THE OCEANFRONT COTTAGE
Type
SINGLE-FAMILY HOME
Location
COASTAL TOWN
Description
A CHARMING TWO-BEDROOM COTTAGE WITH A PRIVATE BEACH ACCESS, PERFECT FOR WEEKEND GETAWAYS OR RETIREMENT LIVING.
NO. 3
THE LUXURY MANSION
Type
SINGLE-FAMILY HOME
Location
EXCLUSIVE NEIGHBORHOOD
Description
A GRAND ESTATE WITH MULTIPLE BEDROOMS, A SWIMMING POOL, TENNIS COURT, AND EXPANSIVE GROUNDS. HIGH-END FINISHES AND CUSTOM FEATURES THROUGHOUT.
The
Portfolio
ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising).
COPYRIGHT © 2025 ARETESA
REFUND POLICY EARNINGS DISCLAIMER
Discover our First Class Brand Framework
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Right now, your brand and website might look nice—but do they actually sell?
Do they position you as the obvious choice?
Do they attract high-level clients who are ready to buy?
Do they make you feel like the expert you already are?
If not, it’s time for a serious upgrade.
STEP 1:
CLARIFYING YOUR UNIQUE EDGE & PREMIUM POSITIONING
STEP 2:
CRAFT YOUR SIGNATURE IDENTITY
STEP 3:
LAUNCH
This is where it all begins. Together, we’ll uncover the bold, one-of-a-kind qualities that set your brand apart from the crowd. We’ll dive deep into your vision, values, and what makes your business unforgettable, ensuring your message resonates with the clients you’re meant to attract. When you know your unique edge, you don’t just compete—you lead.
This isn’t just another brand and website. Every element is strategically designed to convert visitors into paying clients, helping you maximize the return on your investment. From optimized layouts to clear calls-to-action, your site will be a powerful sales tool. Using the science of emotional triggers and visual psychology to design brands and websites that speak directly to your customers’ subconscious. This helps build trust, create stronger emotional connections, and ultimately, drive purchasing decisions.
After working together, my clients are able to celebrate big wins such as:
• Filling their calendars with high-quality clients who they love to work with
• Doubling (or tripling!) their rates
• Selling out newly launched offers in record time
• Earning more while taking on fewer clients
