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ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising). Not just a word. A state of becoming. For the ones ready to lead themselves, raise the bar over and over again, defy logic, defy limits, and create results faster than anyone thinks possible.
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THE BRANDEDGE
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